How To Start a Podcast for Free: A Step by Step Guide

Did you know that 32% of Americans have listened to a podcast in the past month? Or that there were over 750,000 unique podcasts at one point? This all comes from industry experts whazsso note how powerful podcasting can be.

It might seem like you’re facing an uphill battle, but with the right idea, a good strategy, and some guidance, you can become the next big thing in podcasting.

Ready to find out how? Keep reading as we walk you through the basics of how to start a podcast for free.

Table of Contents

Know What You Want From the Experience

Before you can conquer the airwaves, ask yourself an important question: What do I want to achieve through my series?

You might run a business, for example, and see your podcast as a way to increase revenue and build your brand.

Likewise, you might just want a fun opportunity to explore hobbies or niche topics with your friends.

Whatever the case, you’ll want to come up with a mission statement. Let it guide your production and inform your topic strategy.

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Come Up With a Unique Idea

While this is a wonderful time to start your podcast, it’s impossible to ignore how oversaturated the market is. That’s why it’s all the more important to come up with an idea that innovates.

Do something new in the podcasting sphere, even if you’re expanding upon a previously touched on the idea. Think about what you and your co-hosts can bring to the table.

Dare to be different, so you’re more likely to stand out.

Build an Audience

The biggest moneymaker in podcasting is advertising, and the more listeners you have, the more attractive you are to advertisers.

Building that audience is going to take some time. And that’s okay!

Don’t expect your show to become an overnight sensation. Instead, focus on slow, steady audience growth.

A small, loyal audience will offer your show longevity. Interact with your listeners and think about how you can incorporate their suggestions into your program.

Consult a Podcast Production Agency

Once you have some experience under your belt and know how to make money from podcasts, you’ll want to add some extra production value.

Your best bet is to partner with a podcasting agency.

Whether you’re looking for a producer, need some help with editing, or want someone to turn your awesome content into bite-sized, sharable social content, consulting a professional production agency can be a great help.

You can even team up with a company that offers full-scale podcast production services. They’ll take care of everything from your equipment to the edits. They’ll even post it for you!