CBD is one of the biggest things in the health and wellness industry right now. CBD is an organic compound within Cannabis sativa plants. It has gained a significant amount of traction on a mainstream and scientific level because of its many beneficial properties for a wide range of health issues.
CBD is being infused in various products, and more are coming up regularly. You can find CBD in creams, lotions, edibles, pills, tinctures, and pet treats. Apart from that, there are also lots of people who have gotten into the CBD industry intending to make a living.
If you’re looking to invest in this industry, you’re in luck because there are still plenty of markets to capture.
Despite the lucrative nature of the CBD industry, you still need to boost your brand out. Otherwise, how would you get customers? You have to be creative in the way you market your brand and products, and fortunately for you, we’ve compiled five great ways you could use to boost your CBD brand’s reputation.
Have a CBD-Focused Blog
With CBD products, paid ads aren’t a viable marketing option, and that’s where blogs come in. CBD-based blogs can educate potential consumers on what CBD can do for their health and well-being, and they’re also a great way to market your brand.
Blogging is so important that 46% of people take recommendations from bloggers into account.
Many prospective CBD customers always seek more information on CBD and its benefits on search engines such as Google. Because they will search for this information using specific keywords around CBD, investing in relevant content marketing for your business is a wise idea.
Content marketing aims to provide your audience with valuable and relevant information that regularly adds value. As more people recognize your brand as an authority in the CBD space, they’ll frequently return to your site for more answers to their questions, and it will become easier to convert them to paying customers over time.
Invest in Influencer Marketing
Influencer marketing is undoubtedly one of the most effective and easiest ways to boost your CBD brand and advertise your products to a more extensive consumer base. An influencer has a large following on their respective social media platforms.
You need to go for reliable influencers interested in CBD and CBD products and most likely have a niche audience to get the best results.
Experts say it may be wiser to invest in an influencer with a small following than famous influencers with many followers as smaller influencers have a more meaningful engagement with their followers.
Using influencer marketing to boost your brand will go a long way in promoting and enhancing the credibility of your business. It’s an excellent way to quickly improve your sharing content, rankings and convert prospective customers. For instance, NuLeaf, a renowned brand of CBD products, has been using influencer marketing to reach potential consumers.
Use Email Marketing
Email marketing is often an overlooked digital marketing method but is one of the most effective ways to boost your CBD brand. When executed correctly, email marketing has the potential to give you one of the highest rates of returns, unlike other forms of marketing.
It’s a great tool to reach your target audience on their PCs and mobile phones anytime at minimal costs.
A 2019 study found that the number of people viewing their emails on mobile devices had significantly gone up, and email marketing is the perfect platform to take advantage of this fact.
All you need for a successful email marketing campaign is an email newsletter to educate recipients on the latest information and research in CBD. This, in turn, helps people build significant interest in CBD.
Focus On a Particular Target Audience
CBD users use it for various reasons, making it an extensive niche. For instance, some athletes use CBD for pain relief after a rigorous workout session, women who use CBD to get fairer skin, seniors who use it to get a more peaceful sleep, and many more users.
Instead of focusing on a broad CBD user base, you should have a smart marketing strategy that focuses on a specific set of users based on various aspects such as gender, age, social status, and other essential factors. After identifying the target audience, find out what they’re looking for and offer them that.
Have a Physical Address
Despite living in a digital age where most businesses have moved online and are thriving, having a physical address is crucial, especially if you’re running a CBD brand.
You don’t necessarily have to have a physical store where you stock and sell CBD products, but a professional physical address where consumers can address their issues, queries, and concerns.
The point of physical address is not to market your CBD products but rather to give prospective and existing consumers an ideal location to come and learn more about CBD and your brand in general.
Boosting your CBD brand doesn’t have to be limited to the traditional platforms that have set restrictions on CBD, like Facebook and Google. There are still many more effective ways; apart from the ones mentioned above, you can boost your CBD brand and reach consumers.