How to Create a TikTok Marketing Strategy That Actually Converts
If you’ve yet to deploy a TikTok marketing strategy for your small business, you’re leaving a tremendous opportunity on the table. TikTok users are some of the most engaged, with more than three in four users admitting they engage in comments for the videos they follow.
With its billions of users, TikTok can get your brand noticed in a hurry. But you do have to lay out a strategy to make the most of that exposure.
And in this article, we show you how. Let’s begin!
Use What TikTok Gives You
Thankfully, TikTok doesn’t just turn you loose on your own. The platform has a number of tools that you can use to get started quickly. Some tools you’ll find include:
TikTok is all about creating creative content. One of the best ways to get creative is to participate in a hashtag challenge. These challenges originate with brands or influencers but anyone can join in.
To find challenges, just click on the Discover tab and then select Hashtag Challenge from the options. This will bring up a feed of all the current challenges. When you find one you want to participate in, just click on it and follow the instructions.
Another TikTok tool that can help you get started is the Creator’s Portal. This helps creators make the most out of their TikTok experience with resources like video tutorials.
To access the Creators Portal, just click on your profile picture in the bottom right corner of the app. Then select “Creators Portal” from the menu. Some effects you’ll find in the portal include:
- Time Warp Scan
- Green Screen
(With more added frequently.) Jump in, and have fun!
If you really want to give your TikTok marketing a boost, you can run ads on the platform. These come in a few different forms, including In-Feed Native Video Ads and Brand Takeovers.
These innovative marketing resources can help you get rolling. From there, it’s up to you!
Connect to Influencers
No discussion on the types of marketing could be complete without talking about influencers. Each social network has its own standouts. Some influencers resonate on multiple platforms, while others spend most of their time on one.
TikTok has many influencers across a vast number of verticals who are racking up millions of views daily. Their killer content can lead to your own.
That goes for content ideas as well as helping you find an audience. You just have to connect with them. TikTok is one of the few platforms where there is little value in lurking.
“Lurking,” of course, means that you log on and watch videos without ever putting yourself out there. Just having an account isn’t enough.
Engage Your Community
A small business owner who uses TikTok must engage with their community. That involves commenting, liking, and sharing videos. It also means creating your own great content to put out there.
If you’re not active on TikTok, you’re not going to get very far with your marketing. Having an account is a start, but it won’t do much for you. You have to participate to get the most out of it.
While you’re engaging with your community, pay attention to the data TikTok provides. This includes information like:
- How long do people watch your videos
- When they drop off
- What devices they’re using
- Where they’re located
This data can help you better understand your audience and make necessary adjustments. It can also help you refine your focus and establish a voice.
Let Your Audience Know What They Are Getting
The first rule of business ownership is being able to communicate your value to customers. TikTok is no different.
Effective TikTok communication means creating an account that accurately reflects your brand. That could be through the name you choose or the profile picture you select. It might also come across in the type of videos you post.
For example, a luxury car dealership would want to post sleek, high-quality videos. A more down-to-earth business like a local farm stand might want to post rustic, homey videos.
Your audience should be able to tell what your brand is about within seconds of visiting your profile. If they can’t, you’re not doing it right.
Make Frequent Updates
The most successful TikTok users are also the most consistent. They show up every day with new content. They might not post every day, but they’re always active in some way.
The goal is to keep your audience engaged. If you only post once a week, they might forget about you in between posts. If you post multiple times a day, they’re more likely to stick around and become loyal followers.
Of course, quality trumps quantity. It’s better to post one great video per week than seven mediocre ones. But if you can swing it, aim for multiple high-quality posts each day.
Furthermore, choose the right time to post. TikTok marketing is all about timing. The best content in the world wouldn’t be worth much if you’re posting it when no one is around to see it.
That said, there is no magic time to post on TikTok. It varies depending on your audience and their demographics. The best way to figure it out is through trial and error. Experiment with different times and days to see what works best for you.
Brand Your Content
There are many places online where you can learn more about how brands are capitalizing on branded content to go viral. TikTok makes sense as a portal for this since it involves a heavily engaged community.
Ensuring your content is properly branded means “going viral” could be a massive overnight impact to your bottom line. That’s for better and worse, as poor videos can do as much harm as the good ones do otherwise.
Proper branding means having your identifiers watermarked to the video. It entails maintaining a consistent voice compared to other channels where you’re active online.
This TikTok Marketing Strategy Will Ensure You Are Ready
What we’ve shared here is a TikTok marketing strategy that works. It’s simple in theory but a bit more challenging when you start to do the work. Taking time to plan out how you’re going to use TikTok and mastering your workflow will help you accomplish much of what we’ve shared here.
Are you ready to take your Internet marketing game to the next level? We have plenty of articles that can give you an education on business ownership and entrepreneurship. Read more of our posts for additional information.
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